About us

Once upon a time, Minimo Playful Motivation was…

Minimo Playful Motivation’s story began more than two years ago, one evening after 10pm, in front of my computer… my head was bubbling with ideas and my belly was full of life. The first sketches did not take long to take form. Yet it is only after giving birth to a beautiful healthy girl that the project really took shape!

Inspired by my 4-year-old son who never-wants-to-take-his-bath, I pulled out my notebooks and started drawing what would become the My Daily Routine motivational kit.

The rest remains to be written… and let’s bet that the best is yet to come!

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A motivated team

VALÉRIE, Mama Minimo, Motivated Creator

A graphic designer for over 12 years, Valérie long sought a way to combine her two passions: graphic design and the early childhood years. Mom of a strapping 5-year old boy, an 18-month old little miss, and in love and partnership with Papa Minimo for 13 years, she completed her family with her third baby: Minimo Playful Motivation! She draws inspiration from her children, activities and daily challenges to create products that allow parents and their children to improve their daily lives in a positive way… all while having fun! Such a great adventure that has only just begun!

DOMINIC, Papa Minimo, Minister of Finance and Operations Assistant

Fundamental to the skillful flow of operations, Dominic is Minimo Playful Motivation’s right brain. Without him, Minimo would only be nice drawings on a computer. He manages finances, keeps sales statistics (he can tell you exactly how many sets have been sold almost in real time!), and administers inventories and orders. Not to mention that he is now our local Post Office Manager’s best friend!

DANICA AND SAMUEL, Muses and Occasional Helpers 


Daily inspiration, these two Minis are the best cheerleaders and Mama and Papa Minimo’s primary source of motivation. Samuel is an expert in adhesive labeling and Danica … well, it will come!

HÉLÈNE AND BERNARD, Workshop Production Elves

Each set is carefully assembled by our two irreplaceable elves, Hélène and Bernard, Papa Minimo’s parents. They have developed a foolproof technique and surprise us with their speed and efficiency every time. It is thanks to them that your kits are packed so well!